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‘Paul American’ Star Logan Paul’s Net Worth: How the YouTuber-Turned-Boxer Makes Money
Even if you don’t know Logan Paul by name, you’ve likely seen him in action. The Ohio native has spent years dominating the internet, rising from Vine stardom to WWE showdowns — all while building a massive net worth.
What Is Logan Paul’s Net Worth?
Logan Paul has a net worth of $150 million as of March 2025, according to Celebrity Net Worth.
How Does Logan Paul Make Money?
Logan first rose to fame in the early 2010s as a social media influencer and YouTuber alongside his brother, Jake Paul. The brothers went viral for their comedy-based content and he has more than 26 million followers across his multiple channels.
Logan went on to sign a lucrative deal with the WWE in 2022, making $250,000 annually before other bonuses and additional endorsements, per Sports Illustrated.
Following his first contract, he went on to sign a multi-year deal with the company worth $15 million, including bonuses, merchandise sales and sponsorships.
In addition to his WWE paycheck, Logan earns money from his sponsorships with brands like Verizon and Nike, social media revenue and his podcast “Impaulsive.”
The online influencer is believed to make between $80,000 to $150,000 for every sponsored Facebook and Instagram post, per SI.
Logan Paul Owns Multiple Businesses
Logan owns PRIME energy, a sports beverage company “developed to fill the void where great taste meets function,” per the company’s website. “With bold, thirst-quenching flavors to help you refresh, replenish and refuel, PRIME is the perfect boost for any endeavor.”
In addition, he also owns his clothing line, Maverick Clothing. He reported more than $3 million in sales only three days after releasing the merchandise.
Logan Paul Stars in ‘Paul American’ Alongside Brother Jake
Logan and Jake starred in the 2025 HBO Max show Paul American, which debuted on the streaming service on March 27, 2025. The series chronicled the brothers’ lives in the present day, showcasing their careers in professional boxing and WWE, while offering an intimate glimpse into their romantic relationships and experiences as fathers.
“I can’t believe how far we’ve come, and I don’t say that to stroke my ego,” Logan told People ahead of the premiere on March 26, 2025. “It’s just crazy because we’ve been shooting stuff forever.”
The series will also feature archival footage from their personal vaults. The Paul brothers’ early videos included very entertaining, shock-value vlogs, where they completed internet-popular challenges with other viral creators. “It’s cool to see the footage from our childhood actually be used to tell a story,” Logan told the outlet.
Some videos were controversial, with Logan famously posting a video in 2018 while visiting Japan’s suicide forest that appeared to show the body of a person who allegedly died by suicide. After the backlash, Logan admitted his life was “pretty much” ruined, with most of his brand deals ending ties with him.
“No one wanted to work with us; every brand that I was affiliated with dropped me,” he said in a December 2021 interview with Graham Bensinger.
New episodes of Paul American are set to drop weekly on Thursdays.
