Rumer Willis’ Ex Blasts the Actress for Including Daughter in ‘Adult Sexual Humor’ Commercial

Rumer Willis‘ ex, Derek Richard Thomas, is criticizing the actress for featuring their young daughter in a toilet paper commercial that he claims contained “adult sexual humor.”

As In Touch previously reported, Willis and Thomas are embroiled in a custody battle over their three-year-old daughter, Louetta. The former couple split before the legal dispute, with Willis accusing Thomas of “incessant domestic abuse” as she seeks full physical custody.

In newly filed court documents obtained by In Touch, Thomas denied Willis’ allegations of abuse and drug use. He also accused the actress of orchestrating a “coordinated media attack” designed to portray him as an absent and abusive father while simultaneously including their daughter in what he described as inappropriate sponsored content.

“Respondent has launched a coordinated media attack across dozens of outlets while I have not given a single interview or made a single public statement. Litigation in the media is not in Louetta’s best interest. Neither is the commercial exploitation of our daughter in sponsored social media content or toilet paper commercials featuring adult sexual humor,” Thomas wrote in a court filing submitted on June 2.

“Respondent’s coordinated media strategy and its harm to Louetta are a serious concern. On February 22, 2026, I sent Respondent a written objection to Louetta’s appearance in paid commercial advertising, noting a specific ad which contained adult sexual humor that was not appropriate context for a two-year-old,” he continued. “Respondent did not respond.”

The commercial at the center of Thomas’ complaint featured Willis, 37, and Louetta in an advertisement for Plant Paper, a toxin-free, plant-based toilet paper brand. In the ad, which was shared on the company’s Facebook page, Willis appears dressed in a polar bear costume and begins by saying, “I want to talk to you about anal…”

“It’s 100 percent nontoxic,” Willis later says, introducing the toilet paper, before Louetta, who is sitting on her lap, added, “They don’t use bleach.”

“That’s right Lou and it’s lab-tested free of PFAS,” Willis responds.

“Mama, did you poop in the woods?” Louetta then asks.

At another point in the ad, Louetta can be seen grabbing money while Willis says the product costs “only about $15 more per year.”

Thomas reiterated in the filing that he objected to Louetta appearing in “paid commercial advertising, noting a specific ad which contained adult sexual humor that was not appropriate context for a two-year-old.”

“Respondent did not respond,” he alleged.

Elsewhere in the filing, Thomas, 30, claimed Willis permanently relocated from California to Sun Valley, Idaho, without notifying him. He also pushed back on Willis’ allegations that he behaved in a “bizarre, erratic, scary and chaotic.”

“I deny every characterization. In every documented instance I am calm, clear, and focused on Louetta. There is no police report, no restraining order, no child welfare referral, no court finding of any kind. Respondent alleges coercive control. I deny this entirely.”