Kim Kardashian Addresses Kimono Shapewear Backlash and Says It Will Have a ‘New Name’

It looks like Kim Kardashian listened to fans because she decided she’s changing the name of her upcoming shapewear line after all the controversy the original name, Kimono, caused.

The 38-year-old took to Twitter on Monday, July 1, to properly address all the criticism she’s received. “Being an entrepreneur and my own boss has been one of the most rewarding challenges I’ve been blessed with in my life,” she began the series of tweets. “What’s made it possible for me after all of these years has been the direct line of communication with my fans and the public.”

She then emphasized that she does take into account what her fans share with her. “I am always listening, learning and growing — I so appreciate the passion and varied perspectives that people bring to me,” she added. “When I announced the name of my shapewear line, I did so with the best intentions in mind.”

“My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name,” she continued. “I will be in touch soon. Thank you for your understanding and support always.”

I am always listening, learning and growing – I so appreciate the passion and varied perspectives that people bring to me. When I announced the name of my shapewear line, I did so with the best intentions in mind.

— Kim Kardashian (@KimKardashian) July 1, 2019

Kim got slammed for naming her brand Kimono because many believed her wanting to trademark the word was offensive to the Japanese culture. “Do [you] even know what a kimono is? It’s disrespectful and inappropriate. It shows how uncultured you are. #kimohno #notyourunderwear,” wrote one fan.

Aside from that, she also received hate for only including thin models in her first promo pics. “Nobody told Kim she should use different size models for this line,” a fan tweeted.

However, a few days ago, she was standing behind her decision to name the brand Kimono. “I understand and have deep respect for the significance of the kimono in Japanese culture and have no plans to design or release any garments that would in any way resemble or dishonor the traditional garment,” she said in a statement to the New York Times on June 27. “I made the decision to name my company Kimono, not to disassociate the word from its Japanese roots but as a nod to the beauty and detail that goes into a garment.”

She continued, “Filing a trademark is a source identifier that will allow me to use the word for my shapewear and intimates line but does not preclude or restrict anyone, in this instance, from making kimonos or using the word kimono in reference to the traditional garment. My solution wear brand is built with inclusivity and diversity at its core and I’m incredibly proud of what’s to come.”

Thankfully, she listened and changed her mind.