13 Famous Faces Who Launched Their Own Beauty Brands

From the red carpet to the beauty counter, these stars are transforming the world of cosmetics, skincare and self-care. With exclusive products and signature styles, these celebrities have turned their passion for beauty into global brands that shape trends and encourage fans to embrace their individuality.

Rihanna

In 2017, Rihanna launched Fenty Beauty with an industry-changing foundation range of initially 40 shades, now expanded to 50, designed to cater to every skin tone, as reported by Bigblue. The brand was named one of Time magazine’s best inventions in 2017, per the outlet.

Jessica Alba

Jessica Alba brought her commitment to clean living to Honest Company, which was founded in 2011 to provide shoppers with eco-friendly, responsibly made products that prioritize safety and transparency, according to Brand Vision. In 2015, she launched Honest Beauty, her clean color cosmetics and skincare range, per Marie Claire.

Kim Kardashian

In 2017, Kim Kardashian launched her first cosmetic line, KKW Beauty, as reported by Market Realist. Despite the success, she rebranded the brand as SKKN by Kim, which launched on June 21, 2022, per the outlet. In September of 2025, SKKN by Kim began winding down operations, according to Page Six.

Kylie Jenner

Launched in 2015, Kylie Cosmetics skyrocketed after Kylie Jenner‘s lip kits became a viral sensation. The Lip Kit sold out in under a minute after launch, shaking up the beauty industry with its innovative direct-to-consumer approach, according to PR Newswire.

Selena Gomez

In September 2020, Selena Gomez‘s Rare Beauty launched, and with it came the Rare Impact Fund, the brand’s philanthropic partner focused on mental health initiatives, with 1 percent of annual product sales supporting its charitable efforts, per Biography.

Pharrell Williams

Grammy Award winner Pharrell Williams launched his skincare line Humanrace in November 2020. The mission stated on their website is “to revolutionize being well through innovative and thoughtfully designed products that transform daily routines into rituals.”

Ariana Grande

Ariana Grande‘s cosmetics brand r.e.m beauty launched on November 12, 2021, as reported by Teen Vogue. The brand focuses on designing products that suit all skin tones and is 100 percent vegan, per r.e.m. beauty.

Harry Styles

Singer Harry Styles launched his own beauty brand, Pleasing, in November 2021, as reported by CNN. The initial launch featured six products, all vegan and cruelty-free, per the outlet. Style’s vision reflects his penchant for effortless, gender-neutral expression.

Millie Bobby Brown

Millie Bobby Brown launched Florence by Mills, billed as a “clean beauty brand for Gen Z by Gen Z,” in August 2019. She was just 15 years old and filming Stranger Things at the time.

Victoria Beckham

“My beauty brand mirrors most aspects of my life: A pursuit of the best,” Victoria Beckham explains on the website for Victoria Beckham Beauty, which launched in 2019.

Alicia Keys

Alicia Keys created Keys Soulcare in 2020, a cruelty-free beauty brand that was developed in partnership with dermatologist Dr. Renée Snyder, as reported by Refinery29.

Miranda Kerr

Miranda Kerr‘s Kora Organics brings a touch of supermodel radiance to every product, with a focus on certified organic ingredients. Founded in 2009, Kora is a certified organic skincare brand, according to QVC.

Halsey

Founded by the singer Halsey, the skincare brand about-face “was born from — and made for — a diverse, boundary-breaking community of creatives, according to their website. Products from the brand are vegan, clean, and cruelty-free, per Out.