North West may be following in her mom Kim Kardashian‘s footsteps by starting her own brand.

According to a Monday, February 16, report from The U.S. Sun, the Skims founder, 45 — who shares North along with Saint, 10, Chicago, 7, and Psalm, 6, with ex-husband Kanye West, 48 — has filed three trademark applications for “NOR11,” encompassing clothing/accessories, watches/jewelry, and bags.

KimYe’s Kid Inc. — incorporated in California in August 2023 — is the company that submitted the application to the U.S. Trade and Patent Office, and business manager Lou Taylor‘s address is listed as the registered office. Per California State records obtained by the outlet, the reality TV star is the sole officer.

In December, North posted a photo on Instagram wearing a black fuzzy hat with “NOR11” in the middle, seemingly giving fans a preview of what’s to come.

Additionally, in a January episode of her sister Khloé Kardashian’s podcast, Khloé in Wonderland, the All’s Fair actress shared that North is in a class focused on brand building as part of her homeschooling curriculum.

“She had an idea of making hats, and making jewelry, and all the things she wanted to make, so we made it a course,” Kim explained. “And she has to do the web design, and she has to do the budgeting, and she has to go to the stores and get materials and sewing.”

Over the last few months, North has experimented with her style, donning icy blue hair, black grillz, and a variety of body modifications, including a dermal piercing on her finger and faux tattoos.

On Sunday, February 15, North posted multiple TikTok videos and an Instagram Story where she sported faux facial piercings consisting of silver studs on her cheeks and nose.