Jutta Leerdam, the Dutch speed skater who took home gold and silver medals at the 2026 Winter Olympics, could majorly cash in after her big wins.

Jake Paul’s fiancée, 27, showed off her Nike sports bra after winning gold with a time of 1:12.31 in the women’s 1000 meters event, and the move may have been strategic.

Following her win, Nike shared an image of Leerdam sporting the brand’s gear to their official Instagram page, which currently has 298 million followers.

“When you’re this fast, you don’t ask for permission,” the brand wrote in the caption of their post. “@juttaleerdam breaks the Olympic record in the Speed Skating 1000M and wins her first Gold.”

Advertising expert Frederique de Laat, who is the founder of women’s sports marketing agency Branthlete, told Dutch outlet AD, “With Nike, I suspect you’re looking at a figure of over a million.”

According to The Sun, Meindert Schut — who is the editor-in-chief of business magazine Quote — told news broadcaster NOS that Leerdam could possibly earn around one cent per follower for sponsored posts on her page, meaning she could see around $73,500 per Instagram upload featuring Nike.

Leerdam celebrated her Olympic achievement on Instagram, captioning a carousel of photos, “OLYMPIC CHAMPION 1000 METER!!!!!! I can’t believe it!!!”

Paul, who announced in March 2025 that he and Leerdam are engaged, also marked his partner’s achievements by posting various photos and videos to social media.

“We just witnessed one of the most important sporting moments ever. the doc will tell,” he captioned a video of him kissing his fiancée. “Words cant describe how proud of you i am.”

After Leerdam received the silver medal for the women’s 500 meters event, he captioned a post, “She’s so amazing wow. another medal ? you inspire us all.”